One of the year's biggest integrated campaigns in the US, BBDO, New York's "Voyeur" project for HBO, picked up its second Grand Prix at Cannes today in the outdoor category. "Voyeur" has now won two Grand Prix in as many days after scooping promotions honors yesterday.
Part of an integrated-branding campaign many are expecting to also do well later in the week in the cyber category and in the titanium and integrated group, "Voyeur" involved projecting a massive video onto the side of a building in New York's Lower East Side.
Multiple points of focus existed within the projection, which imagined the building was cut away, revealing an interior rife with dramatic action that prompted viewers to visit the campaign website.
You can read the full article on adage here.
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
-
When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
No comments:
Post a Comment